The ALISOL Project
After over two decades of first-hand experience in humanitarian projects around the globe, the Barceló Foundation has launched the ALISOL project, which primarily aims to provide food assistance to people in real need in Mallorca.
Taking into account the current economic crisis, which is exacerbating the number of people lacking fundamental resources, such as food, the ALISOL Project is now supplying food products to different local charities, whose priority is to care for the fundamental nutritional needs of their beneficiaries.
With this purpose in mind, the Foundation has the assignment of a Food Depot on the premises of Mercapalma for the necessary logistics.
Knowing that a substantial quantity of the agricultural output produced in Mallorca is unused and therefore thrown away, for not meeting the parameters of quality, size, etc., or simply because it cannot be consumed by the market, the Foundation has contacted several agricultural organizations in order to make the most of these available yet unwanted vegetables, and fruits.
So far, the Barceló Foundation has established partnerships with the following organizations:
AGROILLA & FRUITABONA
The leading company in Mallorca in production and commercialization of horticultural products. It offers the market fresh produce, deli-products, and fresh cut products (fresh packaged salads and others), for the restaurant industry, in order to meet the needs of the consumer. It sells approximately 38,500 tons of fruits and vegetables a year, grown in over 700 acres of their own land.
A leading cooperative society in production and export of potato specialized in extra early varieties. 80% of their production is destined to export, and because of a contract with UK distributors that require a small caliber, much of the larger potato goes to the Balearic market or is discarded for various reasons.
It is the organization that is responsible for the production, marketing and distribution of fishing in Mallorca. It brings together more than 200 ships and 600 crew members who gather daily fish in our waters. Opmallorcamar also conducts promotional campaigns throughout the island to introduce native species and products to consumers as the “Jarret”, horse mackerel, mullet in Spanish, and other species.
A company located in the town of Inca, that donates monthly, various products to charities.
Asaja is the main professional agricultural organization in the Balearic Islands. As an organization, their company integrates all branches of farming in its various forms. It is a non-profit organization, created by the members of the primary sector to the defense and promotion of their interests, in an independent and professional manner, to achieve an effective development of the sector.
Founded in 1897, it’s a company specialized in the manufacture and marketing of pre-baked bread, pastries and cakes distributed through hotels, restaurants and traditional food channels, its own stores and franchises.
It has 9 factories distributed throughout Spain (including the Balearic and Canary Islands), 27 delegations and more than 85 distributors.
Bread is one of the best sources of carbohydrates, therefore, if its consumption is low, our diet can become unbalanced. The Healthy Eating Pyramid, the best known dietary guideline, recommends to eat 6 daily servings of carbohydrates: bread, cereals, potatoes, pasta or rice as an effective measure to reduce possible cardiovascular risks and combat obesity.
Wholesale meat company in Majorca dedicated to the cutting, storage and distribution of beef, pork, lamb, chicken, cold cuts and sausages.
Its quality product at a very competitive price has enabled it to establish as the main supplier to the largest hotel and catering companies in the Balearic Islands, as well as in schools and hospitals.
From its production center located in Mercapalma distributes to all points of Majorca, Menorca and Ibiza. The distribution potential is configured by a fleet of seven refrigerated trucks that allow to guarantee the periodicity in the service that the customer needs.
Meat product processing and marketing company based in Madrid and belonging to the Vall Companys Group, one of the leading agri-food companies in Spain and Europe.
Thanks to the work of its more than 70 master butchers, it has a wide range of meats, especially beef, pork, lamb and bush meat, as well as fresh, cured and cooked meat products.
With more than 50 years of history, this multi-meat company has specialized in the Horeca sector (Hotels, Restaurants and Coffee shops) and distributes its products to the Peninsula, Balearic and Canary Islands.
The ALISOL project launched on February 14, 2013, currently provides twelve organizations that reach directly more than 2,200 beneficiaries.
The main objectives of the ALISOL project are:
- To obtain a steady supply during the year of vegetables, fruits and tubers from the aforementioned collaborating institutions, with similar quality to products sold on the high street, pursuing the maximum possible variety.
- To obtain a supply of products that will help enrich the diet of beneficiaries receiving food donations.
- To manage and channel, as efficiently as possible, the products obtained, to ensure that they arrive in good condition to the various charities, which in turn distribute them to the final beneficiaries.
- Ensure that food reaches those most in need.
- Ensure that products donated do not return to the retail chain.
The Barceló Foundation invites other organizations and individuals to participate in this project by donating food, volunteering, etc. The Foundation includes on its website and in its communications with all media the name and logo of the partner companies, highlighting their participation.
With this project, the Foundation seeks to complement the work of many organizations in this field, joining to the solidarity, especially in the city where it has its headquarters.
Son Barceló is a small rural property, of about 13 “cuarteradas” (approximately 92 000 m2), located northeast of the town of Felanitx on the island of Mallorca.
His connection to the Barceló family began in 1924 when Gabriel Barceló Estarellas and Francisca Obrador Rigo — parents of Simon, founder of the Barceló Group— acquired a small plot 3 of “cuarteradas”, which was later equally donated to their children Simon and Gabriel in 1944.
Simon and his wife Antonia Oliver Banús enhanced the original property by purchasing other adjoining farms, which their daughter Francisca received later on as an inheritance. Francisca, in turn, acquired over time other plots annexed to the initial one, until she eventually donated the whole property to the Barceló Foundation.
In 2013, her brother Gabriel acquired the land from his uncle Simon and donated it to the Foundation, so the property called Son Barceló returned its original state plus the land acquired subsequently. In addition, Gabriel financed the restoration of the existing house on the farm, as a tribute to his parents and grandparents.
Finally, the Barceló Foundation purchased several adjacent properties that form the current farm area.
Recently the farm has been in operation, thereby contributing to the improvement of agriculture and the environment while allowing more people in need to have access to the fresh produce grown in the farm.
After winding a few miles down the steep mountains of the Serra de Tramuntana in Pollença, one reaches the farm, which is mainly known for being situated beside the beach and the iconic Barceló Formentor boutique hotel.
The property has a total area of 909,3 ha, of which 14,5 hectares are arable. In 2012 the only use given to this property was hunting, so the Barceló Group decided to hand over the farm to the Barceló Foundation, who decided to use it for extensive livestock production.
The farm has a flock of 240 sheep and 11 cattle heads with their offspring, all of them of the native Balearic breed.
The main objective of the farm is to achieve quality meat production, through the most natural methods, and donate it to the people who need it most. In addition, the farm also aims to contribute to improving the environment, as well as to preserve the native Mallorquian sheep breed.
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